While an agent may have hundreds of prospects, along with several clients in their database of insurance leads, numbers mean nothing if there isn’t proper follow-up being done to keep them viable. Insurance agent marketing through the use of email is one solution to converting many of those valuable insurance leads.

The primary objective of any email marketing campaign, and a good insurance sales tip, is to add value. Every email requires a plan of action along with a final objective. In order to be successful one needs to determine the main points to be covered, the value to be added, and the call to action. This keeps focus on the primary objective of those emails, which is moving the person closer to an insurance sale.

Tips on how to remain focused

Grab their attention from the start by opening with the most important point first. Keep the message simple and reinforce that same message all the way to a call to action. A salesperson has to capture and hold the attention of their audience right to the point of getting them to take the next step, so take a personal approach by always calling them by name. The point of all of this is to gain trust and make any prospect feel like there is a genuine concern about their personal insurance needs.

As for the recipient’s actions, including a call to action in every email you send out. This can be done with clear and precise directions, such as the use of “click here” links. Make sure they have access to the link by including it, once in the beginning of the email and again at the end.

Use consistent, easily identified emails

Adding a consistent template or format to emails can be a great way to present a professional and branded presentation to those insurance leads. This is an important insurance sales tip because inconsistency is a real sales killer. Customers can become confused and mistrust strange looking emails, or mark messages as spam because they look unfamiliar to them. Letting them know right off whom the email is from will help put them at ease.

Email is a valuable insurance agent marketing sales tool useful for converting insurance leads into insurance policies. Try following these suggestions with a few fresh insurance leads and see how well this process works for you.