Your website may be the first contact your potential customers have with your insurance company. If site visits are not converting to sales, it may mean that your website is making a poor impression, and it may be time for a redesign. Here are some indications that your current design has outlived its usefulness.
1. The Design Hurts Your Credibility
When it comes to convincing customers that your insurance company is trustworthy, what you have to say on your website may be less important than its overall design. As Neilson Marketing Services in Laguna Hills, CA reports, the design of your website is what 75% of your customers use to gauge your credibility.
2. The Search Engine Rankings Are Poor
Constant updates to the algorithms used by Google and other search engines mean that your optimization strategy must constantly adapt as well. A redesign of your insurance website can involve analysis of current search trends and modification of your SEO methods.
3. The Site Is Not Compatible With Mobile Devices
Gone are the days when surfing the web required a desktop computer or even a laptop. Today, most people use mobile devices such as smartphones or tablets to browse the web on a regular basis. If your website is not compatible with these devices, your customers are unlikely to try to access it again.
In nature, those that cannot adapt do not survive. The same principle holds true for your insurance company website.